A BRAVE NEW WORLD!
Actio Learning creates data driven training programs for large organizations that solve business problems and build world class performing employees. In an industry overrun with quick fix fancy solutions Actio Learning does it differently. Their core belief is simple - everyone can perform better.
They knew they had a great story to tell, but they didn’t quite know how. And like many of our customers, their message was overly complicated and a bit clunky. And it turns out, their own name (previously The Hobson Group) was getting in the way.
In a marketplace with so much noise, The Hobson Group needed to become a brand that would stand out and stand for something. With our storytelling hats on we dove in and the Actio Brand Plan came to life: from their new name (which means performance in Latin), to messaging, to a look and feel system, web site, business cards, social media, sales presentation, sales video, and proposals. The result? They've signed bigger deals with bigger customers thanks to the the clarity and relevance of their brand story.
The most important ingredient to building their brand was the Klique factor. We just "got them" from the very beginning and got what their customers wanted. That kind of Klique is always our goal: to listen, to understand, and to use our expertise to inspire with words and pictures.