The most important thing you can do in telling your brand story is to define your point of differentiation and bring it to life in an engaging way.
Actio Learning creates data driven training programs for large organizations that solve business problems and build world class performing employees. The brand story video we created for them checks all the boxes.
1. It defines their point of differentiation. They care. They embrace obstacles and convert them into meaningful business solutions that make employees more capable, more confident and more engaged.
2. It's consistent with their brand promise. They are not about flashy things. In an industry overrun with quick fix fancy solutions, Actio Learning stands apart from their competition by digging into performance measurement. Something their customers care a lot about!
3. It's working. Their brand story video is fun and engaging. It's an integral part of their sales process and is helping attract the right clients and win business.