A Cuddly Crocodile
Oh Lacoste, how we love you!
Ever hear us say, “Your brand is more than a logo. Your brand is a promise. Built on how it behaves not just how it looks?” Blah, blah, blah….We’ve said it so much we are sick of hearing it ourselves.
Until now! A cuddly crocodile swoops in and saves the day.
Lacoste swaps out iconic crocodile logo for world’s ten most endangered animals donating proceeds to charity. Full Story Here
Now that’s what we call badass.