Building Diversity Into Your Brand


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One of the best ways to build diversity into your brand is photography. You can’t understand what you can’t see!

So, when we rebranded Downtown Naperville in partnership with the Downtown Naperville Alliance, we turned to the community in which we live to find models that best represent their brand…all ages, sexes, and ethnicities.

The results speak for themselves.

Downtown Naperville has worked exceptionally hard to create an authentic, meaningful picture of the community in which their customers live. There are more moments to capture. For them, and any brand. But diversity should be at the heart of any story, because nobody likes a one-sided picture. And sometimes that picture comes one Klique at a time!