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Heirloom Kitchen + Market

FOOD WORTH SHARING

Heirloom Kitchen came to us in need of a look, a name and a story as they launched a line of wholesome foods based on family recipes that had been passed down for generations. 

Their biggest challenge was to grow their family business in a way that inspired their customers, employees and partners yet remained true to their decades long commitment of gathering around Grandma's table. Staying steadfast to their roots we fashioned a modern interpretation of their brand by infusing a message of organic, locally grown "Food worth sharing".

From there we designed a look, name and messaging framework with a central mission "To inspire and nurture the human spirit, one bite at a time".

Look for Heirloom Foods in fine grocery stores in the near future.  

SERVICES USED

STRATEGY

MESSAGING

IDENTITY

NAMING

STORYTELLING