We love to partner with businesses with big hearts, big dreams and big hustle! Whether you're just getting started or in need of a refresh - we can professionalize your look and tell your story. We work from the inside out - digging down to the core of what makes your business tick and putting it front and center so your customers can connect with your magic on every level. Speaking of magic, here are some results...
Shutterfly is a storied brand with a mission to "celebrate what makes you happiest". Their promise is about honoring the individual. Since storytelling is our speciality we were a natural partner. We license unique patterns and designs that allow their customers to create customizable, one-of-a-kind products that tell their personal stories their way. Our designs are used on invitations, photo albums, pillows, blankets, placards, backpacks, mugs and other personal branded keepsakes for thousands of Shutterfly customers across the globe. Click here to try some for yourself!
Actio Learning creates data driven training programs for large organizations that solve business problems and build world class employees. Their core belief is simple - everyone can perform better.
They knew they had a great story to tell but didn’t quite know how. And like many of our customers their message was a bit clunky. With our storytelling hats on we dove in and the Actio brand came to life, including a new name - which means performance in Latin - messaging framework, look and feel system, video, business cards, social media, and web site. The result? They've signed bigger deals with bigger customers and are enjoying their best sales ever.
Cresset Wealth Management
Cresset is a non-traditional recently launched Wealth Advisory firm offering direct access to private investment opportunities. Klique was able to identify their unique selling proposition and apply it to their client on-boarding experience - typically a lumpy process.
Identifying on-boarding as an opportunity for differentiation we created everything their clients would need to make this uncertain step a welcome transition. From digital manuals, to an email campaign, electronic forms and welcome kits. Owning this normally lumpy process and converting it to an occasion to promote the brand and keep the Cresset promise has helped grow the business to an astounding $2 billion assets under management in just over a year.
Poised for a rebrand a few years ago, Downtown Naperville had the two essential ingredients needed to make significant change: Heart + Commerce. After identifying their unique positioning we elevated their look, language, and consumer experience to match their softer side and they are seeing some impressive results.
With one of the most robust Downtown Gift Card programs in the country, gift card sales have seen a massive 12% increase year over year since the rebrand. And for the first time Naperville restaurant and retail sales surpass all Chicago suburbs!
Proving once again that brand isn't just fluff. When led with genuine heart and smarts, it provides tangible business results.
Powerful brands understand that brand building isn't a top down mandate, it's an inside out story that's always being told. So who better to tell it than your employees? The trick is how do you convince employees outside of the Marketing Department that they are valuable stewards of the brand?
This was the task with PepsiAmericas - to bring their brand to life across one of their most important employee engagement programs - Safety. With the brand as our guide, we created a comprehensive campaign for their annual Health and Safety Summit that included designing their program directory, name-tags, t-shirts, newsletters, and environmental banners. The result? Employees went away with a deeper understanding of how they could uphold one of PepsiAmericas most valuable brand tenets resulting in one of the lowest numbers of safety incidents at PepsiAmericas plants the following year.
Shyft is a boutique pilates, yoga, cycle studio where your inward focus cultivates your outward attitude. Their brand promise is about transformation. But unless you were one of the lucky few who knew about them - they were just a tiny little sign on a very busy street. And their nondescript name (MK Labs) helped them remain a well-kept secret.
With stalled sales, they reached out. What they needed was an inside out transformation. We created a comprehensive Brand Plan with a new name, logo, stunning design system and compelling story that that could be told anywhere with consistency and distinction. Applying it to their web site, business cards, social media, environmental branding, promotions, and training courses - all laying the groundwork for franchise opportunities. We're happy to report a year and a half since the rebrand results are impressive - they've hired 15 new instructors, instituted a robust training program and sales are up 70%.
Heirloom Kitchen came to us in need of a look, a name and a story as they launched a line of wholesome foods based on family recipes passed down for generations. Their biggest challenge was to grow their family business in a way that remained true to their decades long commitment of gathering around Grandma's table.
We created a Brand Plan with a promise of locally grown "Food worth sharing" and designed a look, name and messaging framework with a central mission "To inspire and nurture the human spirit, one bite at a time". Look for Heirloom Foods in fine grocery stores in the near future.
Everyone who works for you should know what your brand stands for in 3 words or less. And then be empowered to bring it to life in their everyday jobs in a way that creates possibility. To us it's simple. If you can't explain what you do, how can your customers understand it? We love helping our clients create a culture of possibility that aligns their brand behaviors in a way that drives business from the inside out.
Such was the task with TreeHouse Foods, to create an Environmental Health and Safety program with deep roots that their employees could champion and while protecting the "wholesome and trustworthy" promise of their valuable brand.
Special Spaces Chicagoland
Sometimes all you have is a single night to tell your story.
So it was with our pro bono client Special Spaces Chicagoland. Special Spaces is a non-profit organization that creates dream bedroom makeovers for children with life threatening illnesses. Inspired by their mission, we wrote their keynote speech at their first ever gala that captured the essence of their cause, connected them to their audience and resulted in raising an astounding $130,000.
The impact of this effort is changing children's lives, and inspiring families and volunteers alike. This is our most special kind of Klique - telling your story with heart and smarts.