Naperville Branding Agency | Copywriting | Messaging | Logo Design


We rebranded a tiny Pilates studio into a BIG promise that has become a community staple.


The goal.


To become a recognizable brand, increase sales, update the number and type of fitness offerings and implement instructor training opportunities.


The results?

Shyft is a boutique pilates, yoga, cycle studio where your inward focus cultivates your outward attitude. But unless you were one of the lucky few who knew about them - they were just a tiny little sign on a very busy street. And their nondescript name (MK Labs) and single fitness offering helped them remain a well-kept secret.

With stalled sales they reached out. What they needed was an inside out transformation. We created a comprehensive Brand Plan with a new name, logo, stunning design system and compelling story that that could be told anywhere. Applying it to their website, business cards, social media, environmental branding, promotions, class offerings, and instructor training courses. All with a promise of classical instruction. Done in a way that each instructor is expertly qualified and their customers keep coming back for a Shyft. We're happy to report a year and a half after the rebrand results are impressive! They've hired 20 new instructors, instituted a robust training program and sales are up 70%. That’s how we do it!


The punch.


With some classical help…

  • Naming

  • Logo, Look and Feel design

  • Environmental Design

  • Website Design

  • Brand Strategy

  • Storytelling and Brand Messaging

  • Competitive Analysis

  • Consumer Insights