WHAT'S IN A NAME? A 70% SALES increase apparently!
Shyft is a boutique pilates, yoga, cycle studio where your inward focus cultivates your outward attitude. Their brand promise is about transformation and it can be felt in every person, every class, and every client who walks in their door.
Shyft is a special place. But unless you were one of the lucky few who knew about them - they were just a tiny little sign on a very busy street. And their nondescript name (MK Labs) helped them remain a well-kept secret. With stalled sales, they reached out.
With our Brand Plan in hand, we got to work. We created an entire Shyft world complete with a new name, logo, stunning design system and compelling story that that could be told anywhere with consistency and distinction. Applying it to their web site, business cards, social media, environmental branding, promotions, and training courses - all laying the groundwork for franchise opportunities. We're happy to report a year and a half since the rebrand results are impressive - they've hired 15 new instructors, instituted a robust training program and sales are up 70%!
And it all started with a name, a name that never smelled so sweet.