You are ready to take your business to the next level and we can help lead the way.
Our proven brand plan process builds your brand from the inside out. We dig deep into the heads and hearts of your target audience, strategically define your purpose so you stand out among your competition and then create a visual and verbal identity system that expresses who you are.
Before we can build your brand we need to excavate who you are and why it matters to your customers. Just like building a new home, first we have to dig into the ground and find the right terrain to begin laying your foundation. If not, the whole thing could crumble.
Your Brand Dig will begin with one interview, the most important interview - YOU and a review of your top competitor.
In this interview we are trying to excavate your authentic purpose: Who are you trying to reach? What matters to them? What's unique about you? What does the marketplace misunderstand about you? And most importantly, what moves you to do what you do?
Now that we've dug out your purpose it's time to put some structure to it. If you were building a house this would be where we create your blueprint. Your Brand Blueprint sets the foundation upon which we build everything else. It defines your essential building blocks: target audience(s), benefits, business purpose, and brand "soul" (that emotional core of your business that differentiates you and allows you to "Klique").
Putting a blueprint around your brand is an important step before you get to everyone's favorite: The Design!
It's time to make your house a home. But don't make the mistake of starting here first, without digging out your authentic purpose and laying the proper foundation your brand would be structurally unsound and need to be rebuilt in just a few years. No one wants that. It takes more time and money to undo what you did wrong so let’s get it right the first time!
The reward of your hard work is we get to have a little fun. You need to look and sound your best so you make a great impression on your customers. Your identity system needs to represent who you are and includes a killer logo, patterns, suggested typography, color palette and messaging framework.