Brands aren't skin deep. You can't just slap a logo on it and call it a day. You have to build your brand from the inside out.
Our proven Brand Plans dig deep into the hearts and minds of your customers giving you a strong strategic center so your brand can come to life anywhere and help grow your bottom line.
Here's how it works.
Before we can build your brand we need to excavate who you are and why it matters to your customers. Just like building a new home, first we have to dig into the ground and find the right terrain to begin laying your foundation. If not, the whole thing could crumble.
Now that we've dug out your purpose it's time to put some structure to it. Your brand blueprint sets the foundation for everything else. It defines your essential building blocks: target audience(s), benefits, business purpose, and brand soul - the emotional core of your business that differentiates you.
The reward of your hard work is we get to have a little fun. We will create an identity system that includes a killer logo, patterns, typography, color palette and messaging framework.
After that, we can bring your brand to life anywhere! Web sites, social media, employee training, brochures, print ads, stationery, signage. The list is endless...