The goal.

 

Meet Claudine Beeson. This beautiful yogi came to us with plans for a Podcast that shares off the mat stories to help people connect and heal. We naturally saw her Podcast as an extension to her yoga practice so our goal was to create a differentiated brand that bridged both.


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The results?

We developed a unique name - The Tattered Mat - to represent Claudine’s “not your average yogi” vibe. Then we designed a knockout look and story to bring her brand fully to life. And it all started with…

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The punch.

COME AS YOU ARE

With a little help:

  • Logo, Look and Feel Design

  • Naming and Story Development

  • Brand Strategy

  • Brand Positioning

  • Audience Analysis