The Branch

We created a whole new brand for a local moms network 20,000 members strong!

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The goal.

 

Naperville Moms Network came to us with a very specific ask - to increase their level of brand sophistication to appeal to local moms in local markets nationwide. With Naperville as a shining example of what moms can become when they connect; the network is 20,000 members strong with specialized groups, online sharing, low cost events, play dates, and endorsement and advocacy opportunities.

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The results?

It was obvious you can't really grow into other markets with a local name. After a lot of strategizing (and literally a dream) The Branch was born! The next was to establish an authentic promise of “Always Invited” and bust it out with unique messaging and a look that we applied to their web site, advertising, events and social media. The result? They have literally BRANCHED out…new markets have opened up, women-owned businesses have taken off, friendships have formed, and mothers have gained knowledge and connection.

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The punch.

It started with personality “A BIG SUNSHINE”

And ended with…well, everything!

  • Name

  • Brand Strategy

  • Logo and Look

  • Brand Story

  • Advertising

  • Website Design

  • Social Media