The Branch

We created a brand name, strategy, look and story for a local moms network 40,000 members strong!


The goal.


Naperville Moms Network came to us with a very specific ask - to increase their level of brand sophistication to appeal to local moms and businesses in markets everywhere. With Naperville as a shining example of what moms can become when they connect, the network is 40,000 members strong with specialized groups, online sharing, low cost events, play dates, and endorsement and advocacy opportunities. They had been running a very successful local moms network and wanted to branch out and grow their advertising revenue while remaining true to their loyal customer base with free membership and free or low cost events.


The results?

It was obvious to us you can't really grow into other markets with a local name. With that "The Branch" was born. The next was to establish their authentic promise of "you're always invited" and bust it out with messaging and look that we applied to their web site, their advertising, their events and their social media. The result? New markets have opened up, women-owned businesses have taken off, friendships have formed, mothers have gained knowledge, and sponsors - big and small - have taken notice. This is not “just a cute moms network”, this is a bona-fide business driven by powerful moms dedicated to meaning and purpose.


The punch.

It started with personality “A BIG SUNSHINE”

And ended with…well, everything!

  • Name

  • Brand Strategy

  • Logo and Look

  • Brand Story

  • Advertising

  • Web site

  • Social Media